Melbourne Chevrolet-2008 Corvette

Good Morning, Melbourne Chevrolet is having a 5 day only off the wall invoice sale. If this is your first time reading my blog, take a minute and read the last 2 posts. It is an event that you must attend if your in the Market for a Brand New 2008 Chevrolet.

Never before has anyone done this, and in an effort to earn the citizens of Brevard County Business and Trust. We have decided to have the event of all events.
So Take a moment read the blog, comment it you wish, contact me if you would like more info, and let the Team of Melbourne Chevrolet show you the way to owning the car of your dreams

Its as easy as 1...2...3 !

Don't Delay Come Today

Thanks
Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 south
Melbourne Florida
www.melbournechevrolet.com
Email Me @ melbournechevy@aol.com

Melbourne Chevrolet-Chevy's for Less

Hello all, a reminder to all of you that are reading this, if your interesting in starting the New Year off with a BANG ! Then you owe it to yourself to come and see the staff at Melbourne Chevrolet, South Brevard Counties only Chevrolet Dealer. We are having a huge blowout Sale on Every Brand New 2008 Chevrolet Instock. Tell your friends, tell your co-workers and most of all tell your family members, this is the BIG ONE for 5 Days only.

Yesterday was a banner day, we had over 200 Brand New 2008 Chevrolets in stock, 80 + of which came from the former Palmbay Chevrolet and there going fast. Customers cannot believe the ease of this sale.

With the 1...2...3..! "off the wall invoice sale" the customers are going wild. We purchased these brand new 2008 vehicles with one purpose in mind. "To Sell For Less" we bought them right, why not sell them right. This is no gimmick where we mark them up then discount them. We will show you the ACTUAL DEALER INVOICE, Than make us an offer. Sounds simple, it is.

Sounds simple, that's because it is, do not try to read more into this sale than what I have stated. We took advantage of a business that closed, we purchased there inventory at the right price, we are offering it to you at the "lowest prices anywhere" Don't delay, grab the family take a ride, come and see for yourself, and who know's you might be driving home with a Brand New 2008 Chevrolet, from a dealer you can trust. Wow, what a great idea. So now is the time, we have a fully trained staff willing and ready to serve you. Melbourne Chevrolet is a New, where here to stay, and will do whatever it takes to earn your business. We are "the place to do business" and "where customers send there friends"

Have a great day !

Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 south
Melbourne, Florida
www.melbournechevrolet.com
Email me @ melbournechevy@aol.com

Melbourne Chevrolet-Inovice Sale-2008 Chevrolet Malibu Included

Good morning, thanks for reading today's blog, The Team at Melbourne Chevrolet would like to inform all about a 5 Day Invoice Sale. As I have mentioned Palm Bay Chevrolet went out of business, and Melbourne Chevrolet purchased all there 2008 Brand New Chevrolet's, and as I said, we were going to have an event to dispose of all these vehicles. And here it is, for 5 days only, your in the drivers seat ! This will be your easiest car buying experience EVER.

Its as easy as 1...2...3 !
1. Come in to see and select the New 2008 Chevrolet of your dreams

2. See the Actual Dealer Invoice posted on the Showroom Wall.

3. Deal from the Actual Invoice and Make us an offer !

Its That Easy.

This includes all new 2008 Chevrolet's on the Ground to Include

2008 Malibu
2008 Aveo
2008 Cobalt
2008 Corvette
2008 Impala
2008 Equinox
2008 HHR
2008 Silverado
2008 Tahoe
2008 Trailerblazer

Wow, what an event, Its our "off the wall invoice sales event"No dealer would ever dare to do this, that's why where not like every dealer. We are the place where "customers send there friends"

Don't Delay, come in an take advantage of this special Sale offer Today, 5 days and that's it.
Hope to see you there.
Big Dan
Director of Community Development
Email: melbournechevy@aol.com
Web www.melbournechevrolet.com

Melbourne Chevrolet-Why purchase from Melbourne Chevrolet

Good morning, over the last 10 blogs, I have tried to educate you on Melbourne Chevrolet, who we are and what we do. I have explained issues such as purchasing a new Chevrolet and how to go about it, to our Employer/Employee Benefit Program, Our Story, and what is up and coming in our Commercial Truck Division. Think I have covered allot in a very short period of time. But that is only part of it, for those reading my blog it is very important to The Team at Melbourne that we hear the "voice of the customer" This allows us to see things from your perspective.I have said over and over if for without the customer we have nothing. It's important that you the customer or the potential customer give us your opinion or feedback about experiences you may have had when visiting a car dealership, or experiences you had when visiting ours.

The Team at Melbourne Chevrolet is here and ready to serve, we strongly feel that we have put solid business practices in place to ensure that when you contact or visit our store, you will have the "best experience" ever when doing business with Melbourne Chevrolet. Once again, the Team and I strongly feel that we are "the place to due business" and were proud of it.

I urge anyone reading this blog, to email me @ melbournechevy@aol.com and let me discuss further what we are all about, it can't hurt. I am not going to try to sell you anything, I am going to give you straight forward answers to your direct questions. Earning your business and trust is the key to our success, and in order to do so, we need to understand your wants and needs. Why try to direct you to a vehicle that you don't want, why tell you your vehicle needs $500 worth of service work without explaining what we have found, why it needs to be replaced, and offer you the customer to view what we have found. This business has evolved over many years, many dealerships believe in smoke and mirrors. Why ? Its simple they just want to sell you a vehicle and go on to the next person, to the majority of them your just a number. I want to sell you all your vehicles, forever. I want you to come to Melbourne Chevrolet for all your automotive needs, I want you to go out and tell people that Melbourne Chevrolet really is the "place to do business".

So once again, I urge all of you that read my blog, to please comment, email or call me, let me do my job to prove to you that there is a dealership that cares about the customer, that Melbourne Chevrolet is a place where "customers send there friends". We are the New Kids on the Block, we have made a huge investment in Melbourne and are committed to being the biggest and best in our industry. So please take a moment contact me and lets chat, we need your help in order to grow, I have been upfront and honest and I ask the same of you.

Thanks
Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 South
Melbourne, Florida
1-321-723-3611
web: www.melbournechevrolet.com
email me @ melbournechevy@aol.com

Melbourne Chevrolet welcomes all Palm Bay & Jim Rathmann Chevy Owners

Good morning, today's subject is directed to all the former Palm Bay Chevrolet and Jim Rathmann Chevrolet as well as all the current owners of Chevrolets within the Brevard County Florida area.

As most of you know Palm Bay Chevrolet and Jim Rathmann Chevrolet have closed their doors after many years of providing Chevrolets to Brevard County and Space Coast Areas. The Rosner Auto Group are the current owners of Melbourne Chevrolet formally known at Jim Rathmann Chevrolet. Rosner Auto Group (Melbourne Chevrolet) has made a commitment to the former owners to provide a level of service they know and expect. Or as we say "the place to do business". Our hearts go out to the Rathmanns for their many years of providing Chevrolets to generations of families within the area, and they know that we will do all that is necessary to provide the best Sales & Service available.

If you are one of the thousands of the Rathmann customers who are now left without the selling dealer you purchased your vehicle or vehicles from over the years or are one of the many customers within the Brevard & Space Coast areas that own a Chevrolet and would like to experience a new way of doing business when it comes to owning, purchasing or servicing your Chevrolet vehicle, I encourage you to take a moment and read my blog so you can get a better understanding of what Melbourne Chevrolet and the Rosner Auto Group are all about.

I could go on and on this morning and repeat what I have said in my blogs but I can sum it up quickly. The team at Melbourne Chevrolet has one goal, that is to earn your business and trust through solid business practices, understanding you the customer, and providing a level of service unmatched in the industry.
That may sound like a tall order but it's not, it's the foundation of every successful business. For without you the customer we have nothing, so it is important that each and every day we strive to be the best we can be.

I encourage all of you reading this to take ten minutes and read all my blogs, get a true understanding of who we are and what we're all about. Everything you read is true and what you will experience when visiting our store on U.S. 1 in beautiful Melbourne, Florida. The Team at Melbourne welcomes all of you with open arms and let them show you an experience like you never had when visiting a car dealership and to all those former and current owners of Rathmann vehicles we are here and waiting to serve you like no one has ever done before.
Feel free to contact me via email any time or day with questions concerns or anything you have that you need an answer to, and I am more that happy to schedule your first visit to our store. Just email me and consider it done.
Thanks
Big Dan
Director of Community Development
Melbourne Chevrolet
800 S. Harbor City Blvd
Melbourne Florida
1-321-723-3611
web http://www.melbournechevy.com/
email me @ melbournechevy@aol.com

Melbourne Chevrolet-Things to Consider when purchasing an automobile

Good morning, hope everyone had a great New Year, I know I did and its kind of sad the holidays are now over, however its a New Year and a New Beginning, so let get rolling.
Today I would like to discuss "things to consider when purchasing an automobile."

In today's tough economy, with the housing crisis, oil approaching $100 a barrel, an election year, and so much going on in the world, one must understand that the Auto Industry as a whole has taken a big hit. Auto sales in every segment are at an all time low, manufacturers are cutting back production, dealers are stocking less new vehicles, cutting personnel in an effort to maintain expenses. All these things are a sign of the times. No longer do we see a customer come in to purchase a new vehicle just because they feel it's time. People are keeping their vehicles longer and only purchasing out of necessity. All of these factors are on-going concerns for car dealers and manufacturers as well.

Consider this, a dealer has to stock so many vehicles everyday in order to have a selection that fits every customers budget and needs. These dealers have to purchase the vehicle from the manufacturer and pay interest to a bank each month on every vehicle. Now consider most dealers stock on average 3-5 MILLION in new vehicles. This is a huge amount, and every month a vehicle sits on the lot, it cost the dealer about $260. That might not sound like alot of money but consider they have 200 plus vehicles in stock. So turn around time for each vehicle is critical. Or look at it this way, a dealership is going to do everything they can to sell a vehicle no matter what in order to avoid paying that cost every month on that vehicle.

The upside for the consumer who is looking to purchase a new vehicle is, you're in the drivers seat. The dealer needs to move the vehicle, the manufacturer needs the dealer to sell it, so they can sell the dealer another one, and you the customer benefit because the Dealer and the Manufacturer are going to offer discounts and rebates to help make the numbers work. You must understand that when you walk in the door @ Melbourne Chevrolet, we have the tools necessary to make any vehicle we have in stock available to you at the lowest price ever.
And remember the vehicle you are looking at is costing us money each month to sit in the parking lot waiting for you to come in.

How to use this to your advantage, first of all if you're looking to purchase a new or pre-owned vehicle, you owe it to yourself to visit our store. Why? It's simple - we are a new store with big ambitions. We have huge support from General Motors to move new vehicles that we in turn can offer you. Thus making this the best time ever to purchase a New Chevrolet from us.
There are huge rebates out there and low interest such as 0% for 60 months (5yrs). But consider with 0% you give up all the incentives from General Motors and pay a higher price for the vehicle but pay no interest. How can this work against you. Let's look at an example of 0% vs a $5,000 rebate on a $25,000 vehicle financed for 60 months (5yrs)

Example 1
Price of vehicle $25,000
Interest (0%)
Term (60mos)
Payment $ 416.00

Example 2
Price of vehicle $25,000
Cash Rebate $ 5,000
Net Price $20,000
Interest (7%)
Term (60mos)
Payment $ 396.00

So here are two examples: 0% versus 7% one with no rebates one with. Take a look at the payment difference, its a no brainier. Paying interest on a vehicle is not a bad thing consider the following:

• Paid $5000 less for vehicle vs 0% interest
• Payment is $20 less per month for 60mos vs 0% interest
• The Rebate acted as your cash down thus no money down
• You own the vehicle for $5000 less than you would have at 0%
• Your payments were $1,200 less over the term of the loan vs 0%
• You paid less sales tax because the purchase price was $5,000 less

That is a perfect example of what is available to you at a time when dealers and the manufacturers need to sell vehicles. It's all in your favor. So consider the following when purchasing a vehicle and why you should come and visit us at Melbourne Chevrolet.

1. We're the New Dealer and Town
2. We're on top of the curve in all we do
3. We are the "place to do business"
4. We need to earn your trust and business as well
5. We will do whatever it takes to make the numbers work for you
6. We offer no hassle pricing, walk in the door and see for yourself
7. We are committed to being the biggest and the best.
8. Our staff is highly trained and we will prove it.
9. Our pricing is the lowest of any Chevy dealer and we will prove it.
10. You owe it to yourself to at least give us a chance to show you our way of doing business

Wow, that's alot. But be honest, if you read this blog you can see that we care about the customer and are committed to earning your trust and business within every department at our dealership, as I have said over and over it's about trust and relationship building. You don't know us and we don't know you, and I can't say it enough our sole purpose is to cater to your needs, through professional business practices. It is a time when you are in the drivers seat, we have all the tools necessary to make things work, come in and see us, be honest and upfront, we will do the same, tell us your situation do not hide any thing and let our highly trained professional staff do their job and make your dream come true. Buying a new vehicle should be a pleasurable experience, not a hassle. Remember all I said above and in all my blogs. Without the customer we have nothing, so please come in visit our new store become a customer and a friend and let's have a long lasting relationship, we do not want to sell you one car we want to take care of all your car needs - now and in the future. When is the last time a dealership told you that ? So come and see us today. And as always feel free to contact me any time or day by email at my address below.

Big Dan

Director of Community Development

Melbourne Chevrolet

http://www.melbournechevy.com/

Email Me melbournechevy@aol.com

Chevrolet Melbourne-2008 New Year/New Innovations

Good Morning, today is the first day of 2008, The Team at Melbourne Chevrolet and myself would like to wish everyone a happy, healthy and prosperous New Year. Today I am going to be short and sweet.
This blog is for all the current & potential customers within Brevard County Florida area.
Melbourne Chevrolet promises for 2008 to be bigger, better and stronger in all we do.
We are a new company in a new market, we consider ourselves the "place to do business" We have paved huge in roads in the last 5 months since purchasing this store from the Rathmann Family, the former owners of both Jim Rathmann Chevrolet and Palm Bay Chevrolet. As I mentioned before when we aquired the Melbourne Chevrolet store it was in a state of disaster, we quickly changed that, and today we are on the road to being Bigger, Better and Stronger every day. For those of you reading this that had the opportunity to visit our store, we thank you. And for those of you who have not we encourage you. In fact you can email me melbournechevy@aol.com let me know what your interested in or questions you may have and I will be more than happy to handle your first visit in a special way. Trust me when I say to you it will be the best experience you have ever had when purchasing or servicing your vehicle I mean it, you can take that to the "bank".

I have said, today's blog will be short. I just want to say our team at Melbourne Chevrolet promises all the current and future customers that when you visit our store you will be treated with the utmost respect in every department, also keep in mind that we are going to bend over backwards to earn your business and trust, when I say trust I mean trust, for with out that everything we say or do means nothing. When you drive into our beautiful dealership, or call, no matter how you contact us, you can be assured that the person you speak to has one goal "to earn your trust". We are the New Kids on the Block, you don't know us and we don't know you. But the Rosner Auto Group from Stafford Virgina who owns the store has made it perfectly clear that the whole foundation of their business is Owner Loyality. Back in Virginia they own two of the top performing Toyota stores, and 90% of their business is repeat and referral. They have been selling to generations of families within the area because they treat and respect their customers like no other business. Building a business of relationships is the key to their success, it's not about buying the vehicle or servicing it with us, its about trusting us to care for your investment or knowing that if your son or daughter needs assistance with their vechicle they can count on us. For that is the foundation & principals we have put in place at Melbourne Chevrolet, and will be the basis for all we do in the future to prove once again that at Melbourne Chevrolet it is the "place to do business".
So don't delay, come and see us and we will show you what a real car dealership is all about, feel free to contact me and I will show you the way like no other person or car dealership ever has.
Well with that I say see you tomorrow
Big Dan
Director of Community Development
Melbourne Chevrolet
US 1
Melbourne, Florida
1-321-723-3611
Email melbournechevy@aol.com
Web: www.melbournechevrolet.com

Melbourne Chevrolet-Commercial Customers

Good Morning, today is the last day of 2007,Wow what a year. I would like to wish you a Happy, Healthy 2008, and may every day bring good things to all of us.
Today I would like to talk about Commercial Trucks. Chevrolet offers a vast selection of Commercial Vehicles, from the inexpensive Colorado to the HD7500 Chassis.
The owners of Melbourne Chevrolet are currently establishing a complete game plan for the Commercial Customer, who is a Commercial Customer? Basically any person or company large or small that uses company vehicles for the business. It might be a single person that does home inspections that needs a truck to hold his equipment and ladders, or a Large General Contractor that runs a fleet of 100 + Trucks to run his company, and everything in between.

What we decided to offer and how to accomplish it.
A dealership that offers Commercial Trucks needs to make a huge investment not only in Inventory, but dedicated trained staff, special equipment such as 20,000 LB commercial Lifts, to a substantial inventory of parts for Commercial Trucks. All this is a huge under taking, one that takes time, if we were to wake up one morning and say we want to sell commercial trucks, go out and get them we would fail before we even started. We must walk before we run, we need to understand the market, what sells and what does not. We need to establish proper relations with the Body Companies that Design and Build these trucks, have a staff trained on commercial trucks and the equipment to service them as well.
With Commercial Companies, selling the vehicle is the easy part, keeping them going is the important part, and we feel at Melbourne Chevrolet, that we do not have the right to offer commercial trucks unless we can stand behind them when it comes to maintaining there fleet of vehicles.

How the process will work is unique, and requires that we separate the staff from the sales department to the parts department and have dedicated personal that understands who the commercial customer is. Let me explain who a Commercial Customer is see below

• Business Owner with 2 or more employees
• Uses company owned vehicles to run there business
• Owner arrives around 5am daily to prepare days activities
• Employees arrive at 6am and on the job by 7am
• Employees return around 3-4pm dailey owner reviews days activities and plans for tomorrow.
• Pays any where from $200 per month to $1,000 per month in payments per vehicle
• Pays an average of $4,000-$5,000 per vehicle per year in commercial Vehicle insurance
• Average miles driven per year per vehicle is 25,000 to 50,000 miles
• Pay on average in fuel cost per vehicle $636 per vehicle per month or $7,630 a year
• Is a service driven business and requires limited down time per vehicle
• Has limited time to shop for new trucks since there schedule so hectic
• Cost them avg of $50 to drop a vehicle off for a $15 Oil and Filter

That is a brief description of what we see as the commercial customer, in order to service them in a manner they deserve, we as a Dealership need to come up with a plan that works for them, without hassle, and requires minimum effort on there part when it comes to purchasing vehicles, and more importantly provide a level of service that understands down time and the cost of having a vehicle down for service.

We have come up with a plan that encompasses all that, Its a New Way of doing business in the commercial segment and in 2008 we plan on proving that to all the businesses in Brevard County, that Melbourne Chevrolet is the "place to due business" and they will no longer have to travel to the Orlando Area to find and purchase a truck. We understand there time is valuable. So with that in mind, why make it difficult.

In the months ahead, a commercial customer will be able to contact the dealership via phone, fax, email and within 1 hour have the information he or she needs to make an educated decision.

We strongly recommend the commercial customer not visit the dealership, we can do it all over the phone, and deliver the car-truck or van to your door before your day starts, with us handling all the financing registration etc. Why make it difficult, its as easy as 1-2-3. Now you all say what about pricing, well we made a decision to base all our business on VOLUME. In order for us to do this with a BANG, we will sell all our commercial vehicles at Fleet pricing, less all commercial and GM Rebates. All upfits such as dump bodies utility bodies etc, will be sold to you at what our cost is from the upfitter. This ensures you will recieve the best prices ever seen and without lifting a finger. We understand your business and what it takes to run it, we also understand that even though you could not run your business without company vehicles, they cost alot of money, and we want to guarantee you that our prices will be the lowest for that vehicle, and again without you lifting a finger.

For those who have no clue what they need relax, that is what we do, we can recommend the proper truck for the right application, we have developed strong relations with body companies that build these vehicles, and we stay up to date on the latest products. We will listen to your concerns, work with your budget and design and recommend a vehicle that will do what you need it to do, at the lowest cost out there. If all this sounds like a dream come true, well it is.

We will establish lines of Credit with lending instituations such as GMAC to allow you to grow your business without worring about if you can get financed. It takes some work on our part, and we cannot guarantee everyone will get credit or approved, but you can be assured we will do all we can to make it happen.

Last is the support you deserve when it comes to maintaining your fleet, we will be there ready and willing. We will have the staff and equipment necessary to handle whatever comes at us, and all the time understanding your business and your commitments to your customers and will limit the down time while in our service.

For more information please contact our Commercial Truck Manager Dan Gauthier either by email @ buyachevytruck@aol.com or on his cell 24/7 @ 1-888-321-GMFLEET

Big Dan

Melbourne Chevrolet

Route 1 south

Melbourne, Florida

1-321-723-3611

http://www.melbournechevy.com/

email me @ melbournechevy@aol.com

Melbourne Chevrolet-Employer/Employee Benefit Program

Good morning, thanks again for taking time to read my blog today. I'd like to tell you about a New Innovative program I developed that is so awesome that some people think it is to good to be true, but it is true and it's awesome. Its called Melbourne Chevrolets "Preferred Customer Program". Just what is it ? well let me explain.

When we purchased Melbourne Chevrolet from Jim Rathmann, the former owner of Jim Rathman Chevrolet and the Former Palm Bay Chevrolet, we made a decision right from the start, to build and maintain a dealership that offers the Best Sales & Service Practices for Chevrolet's and related GM products, and to develop a community based program that allows Community based Business owners and City and Town Governments to offer there valued employees a benefit that has no cost to the employer and requires no work on there part, but allows there employees and there family members to become a VIP at Melbourne Chevrolet thru our one of a kind "Preferred Customer Program".

What is a "Preferred Customer" ? and what benefit is it to employers and there employees ?
Its really simple, in order to show the community, which includes all of Brevard County and surrounding counties our commitment to being the Best Place to Due Business, a company that is willing to take the necessary steps to prove it. We can sponsor Little Leagues which we do, we can put a car at the mall which we do, we can support the community financially through sponsorship of programs, but everyone does that, all with the hope of you saying there good guys we should go buy a car from them. And people do, but we need to take it a step further, no a big step further, and what we have done is designed a program that a business simply enrolls his company with us and there employees & family members can receive this.

• VIP Status at the dealerships Sales, Service and Parts departments
• VIP Pricing: Basically the same price as if you worked for General Motors
• No Hassle No back and fourth with management, just straight talk
• Full disclosure of Supplier Pricing on actual invoice.
• Discounted Service pricing
• Discounted Parts pricing
• Rosner Rewards Program
• VIP Pricing on all Pre-owned vehicles which we have over 200 in stock
• Plus so much more

Why are we doing this ? simply put, its our way of promoting a program that is unmatched in the auto industry, its fun to do, and we know you'll love it while everyone benefits from it. Most of all no purchase is necessary to win, just enroll company and employees must log in to our site http://www.melbournechevy.com/ Click Preferred Customer and Enroll.

How this works

Employers simply go on line to our web site http://www.melbournechevy.com/ click the tab on left hand side "preferred customer" then on next screen you follow the directions to enroll your company and your done, we will then fax over a user id and password for your employees and there family members. Then they must visit our site, log in and the company will be eligible for all the benefits of our program. Wow, if you're an employee reading this please forward to your employer, it has no cost and is a true benefit. Don't delay do it today.

Once you log in, we will send you an email and schedule an appointment with Hantz your "preferred customer represenative" you will then come in, pick the car of your dreams, we will then provide you with supplier pricing on that vehicle, appraise your trade if you have one, arrange for Special Preferred Financing and you're done. All the time you are never treated with anything but respect. There will be no haggling, no " if I could would you ?", it will be a pleasurable experience. Trust me, it's the best thing we ever did, it is the way car buying should be.

Well I have said enough for today, hope you enjoyed my blog and I look forward to answering any questions you might have about what I have discussed today, and if you would like me to handle the first appointment, or help enroll your company please email me and Ill be more that happy to take care of it for you.

Remember one important thing, Melbourne Chevrolet is the "place to due business"

Thanks

Big Dan

Email me @ melbournechevy@aol.com day or night

Melbourne Chevrolet

US 1

Melbourne Florida

1-321-723-3611

Melbourne Chevrolet-Why Service with us

Hello, and thanks for taking time to read my blog, my name is Big Dan and today I would share the importance of servicing your General Motors Product or Chevrolet with our dealerships Service and Parts Department. First let me make something perfectly clear, it does not matter where your vehicle was purchased if at our dealership or anywhere in the county, and it's also important to understand that even if your vehicle is out of warranty, you should always bring it to an authorized General Motors Dealer, regardless of what you may think or other people tell you. This is what we do, we are not the back yard mechanic, we do not employee high school kids and pay them minimum wage while charging you retail prices and making more profit. We only hire and maintain a staff of Factory Trained Technicians. In fact most of our technicians are Master Certified, which for those who don't know, is like having a doctorate from a leading university. Except there expertise is fixing and understand your automobile. Why is this important to you ? Simply put our time is valuable and so is yours, you have a problem with your vehicle and it needs to be fixed and fixed right the first time, you do not want to pay for guess work, you want to drive in the door, describe the problem, drop it off, and know that when its done its done properly or fixed right the first time using genuine General Motors Parts. Is this not important? Of course it is. When you go to the back yard garage, or the quick service chain, you receive just that, work from someone who has no clue what there doing, or work performed by a chain who could care less about you or your vehicle. After all they only want to make money off you, they can't sell you your next car. What about records ? when you go to trade your car in or sell it privately wouldn't it be nice to say to the customer, here are all my service records, and if you doubt me go over and see my friends at Melbourne Chevrolet they know me and my vehicle and will tell you how I have taken care of my car.
Now your all saying this all sounds great, but we know the back yard garage charges less per hour, or the quick service chain has $10 Oil and Filters done it 5 minutes. Give me a break, lets talk about a labor rate less than an authorized dealer at a back yard garage.
You pay for time and material at the back yard garage. Is he factory trained? Does he work on Chevy's every single day ? Does his parts come with a warranty ? or a labor guarantee ? No to all of the above. In most cases he has to think twice, replace this, try that, and guess what? you pay for it, his their labor rate was $20 less per hour, but it took them 5 hours longer to do. If we had it in our service department we would know 99% of the time what the problem is just by your description of the symptoms. And in most cases would have taken a quarter of the time to do the whole job. So who won ? the guy you paid at the backyard garage. What about electronics, updates, schooling, recalls, etc. Today's vehicles are complex, and only a factory trained technician can understand all this, why? because he has to, in order for us to service you, we must have Factory Trained Technicians to work on your vehicles.
What about parts from the back yard garage or the Quick Service Chain ? The back yard guy goes to the auto parts store and buys generic parts, then marks them up 50-100%, plus your paying for his time to go to the parts store. Remember, your paying him for time and material.
Plus the part is not genuine nor is it warrantied, same goes for the labor. In fact when its not fixed right and your bring it back to him, his fixes something else and charges you for that as well, once again hoping it fixes the problem and all the time the first repair was not the problem, but do you think he is going to tell you that ? of course not.
Now the Quick Service Chain, all there employees are in or just out of high school, no experience, and they are taught to do it as fast as possible, time is money and those chains are only in it for the money. Why would you want some kid to drive your vehicle in as fast as possible, put it up in the air the same way, drain half your oil, put a filter on it from who knows where, and run it back out front ? I know I wouldn't. For what? because its $10. At Melbourne Chevy, we want to do all your Quick Service, but not in 10 minutes, and not for $10. Why because we want a chance to see you, look at your vehicle and perform a safety check while servicing your vehicle, and for only a few dollars more all the time using genuine General Motors Parts with factory trained technicians. Its like going to the dentist for a cleaning, not only do they clean your teeth, they also check all your teeth and let you now what needs to be done now or in the future. Preventive maintenance is what we call it. Some say its just us trying to sell you something you don't need in order to make up for the inexpensive Oil Change.
Well that is so far from the truth, its our way of showing you our commitment, to doing all we can to keep earning your business and taking care of your investment.
So lets sum this all up, Service with us, weather in warranty or not. We cost less. We know what were doing. We warranty and guarantee our work. And most of all we fix it right the first time. Why would you want to go anywhere else ?
I wouldn't and I sure you wouldn't as well, Plain and Simple!
Thanks
Big Dan
Melbourne Chevrolet
US Route 1
Melbourne Florida
1-800-723-3611
Website: http://www.melbournechevrolet.com/
Email Me @ melbournechevy@aol.com

Melbourne Chevrolet-Whats going on

Good Morning, Day 4 and cruising along. Thought today I would discuss what is going on within our store. Lets go to the showroom, where it all begins. When we purchased the store from Jim Rathmann, the inventory level of both nNew and pre-owned were sub par to say the least. Now keep in mind, to just order vehicles at random for inventory would be like shooting yourself in the foot, since we really only know Toyota, we had to come up with a major game plan for inventory and marketing it.

So we all got together and looked at sales history from General Motors for Florida by model, color, trim etc. and then compared it to dealers inventories in the area, then confirmed the programs from General Motors matched what we want to order, and last of all, we needed to confirm if we order 200 vehicles the way we want them, General Motors will build them for us.

Sounds complicated? It is and we pulled it off. Why I explained all this is so you, the customer, can be assured that the vehicles we stock at Melbourne Chevrolet are the vehicles that sell, with the correct options, in the proper colors, with the best rebates from Chevrolet. It's a massive undertaking something we have to do everyday, but we do it, and do it right to ensure the vehicle you receive from us is the best deal, with the most amount of equipment for the right price, and when it's time to change that vehicle it's worth a lot more money in trade. Right now we have the best inventory ever, the programs from Chevy are HUGE, and our pricing is so competitive that we are making deals every day, and lots of them. Not to mention the quality pre-owned vehicles we have been taking in trade, which now brings me to pre-owned.



Pre-owned is a whole other ball game, it's an art to put a value on a used vehicle due to factors that can bring the value up or down depending on the market, time of the year and what the big 3 are doing as far as incentives go. The most import part of the pre-owned vehicle market at a New Car store is trade in values. You need to be on the money each and every time, willing to say no when necessary and willing to give more when needed. I think most customers come in trying to sell their vehicle, not buy a new car, and let me explain that. Customers come in looking to buy a New Chevrolet and have a trade-in. They pick out the car of there dreams, they test drive the vehicle, they negotiate a price, and then they say we want to trade our car in. Why do that at the end ? You're only going to have to wait and make the whole process longer. Why not do it why you're out looking at the new car? This lets the dealership know you came to do business, and they're going to offer all they can to accomplish that, in a professional manner. Waiting til after you have chosen your car is not professional, it's sneaky and wrong. Why does this happen, because the customer wants to sell his car to us for retail price and buy ours at wholesale. Make it simple on yourself, come in to do business, let us know what's going on, and be assured that we are going to offer you the best deal right out of the shoot, why play games, you came to purchase and we're eager to sell.

We also have to purify inventory, they don't increase in value over time, so we have the 30 day rule, if its here on our lot for 30 days, it's time to go, at 15 days we reduce the price and at 20 days we do it again and at 30 it's gone, thus freeing up money to put a new toy on the shelf.
We currently have over 200 pre-owned vehicles in stock to fit every budget, each one has gone through a thorough service process, professionally cleaned, and then placed on our lot. These are nice vehicles that we feel confident in offering to the public. They are all priced to sell, don't let anyone tell you differently.
So what are you waiting for?
Thanks and have a great day
Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 south
Melbourne, Florida
1-321-723-3611
Web: http://www.melbournechevy.com/
Email Me @ melbournechevy@aol.com

Melbourne Chevrolet-How we make it work

Good morning, it's mid week, Christmas less than a week away, 1 Million things to do before, 10 minutes to get it all done, the upside is quality time with family members. For me that is really what it is all about.
Today is day 3, this is new to me, feel I am doing it correctly, yet not really sure if people even read this. One day I will look and have a comment, this will be a big day for me.
Today I promised I would discuss how our New Store Melbourne Chevrolet is having month after month of growth. To be honest, which I always am, it was easy at first, the dealership's prior owner had been through some really tough times, and when we purchased it, the business level was at an all time low. Service and parts sales were virtually non-existent, sales pretty much the same, inventory at a bare minimum. The biggest issue was the negativity within the store. It's only natural for employees to share the pain of the owner when things aren't so rosey. On day one we met, we talked to the employees and felt the pain they shared. Then with encouraging words Ron and Clay explained the "Prime Directive" and what and how they were going to make it all work, this is what the employees needed, new blood, positive attitude, and direction. Well they recieved just that. Ron and Clay are strong individuals and express that through their confident conversations with people. They jump in head first to do what is necessary, then monitor the results. It's the only way to do what needed to be done.
Mike Martinez is the General Manager of the store, for those of you who do not know exactly what a General Manager is, I will explain, in short he is the Chief cook and bottle washer. He is the dealer in the dealers absence, he is responsible for everything that goes on within the store.
Mike came from Va. Mike was the Rosner's General Sales Managers for the Toyota Store in Fredericksburg. Mike built a team unmatched in the industry from sales to service Mike had a full compliment of team members that understood him, shared his vision and made them one of the TOP Toyota dealers in their region. Mike is a mover and a saker, a results oriented person young, dedicated and most importantly a people person. He has a tough job, yet he arrives every morning before anyone, with a smile on his face, feels the heart beat of the company, has made major changes to provide the level of service you expect when doing business with Melbourne, and while doing this, keeps harmony within the store and informing the owners of what he feels needs to be improved. Improvement is on going, you can never be perfect, only strive to be, times change, people change, and the auto industry changes daily. We always want to be on top of the curve. Mike trains his staff to want his job, thus breeding a team that excels everyday.
He put key personnel in all departments, these key people must share his vision and enthusium, understanding, and most importantly, have years of experience in the auto industry and know what works and what does not. When you put a team like this together it's a win win situation. Yet with out communication, you cannot achieve the level of excellance needed when our customers expect and demand more each and every day. Are we perfect? Of course not, but we know what we're great at and where we are lacking, and through hard work, dedication and communication we take on the impossible and make it part of our daily routine.
So this is how we have been doing it, we have a team leader with vision and understanding, a communicator, he has a team that understands him, they all work with a "Prime Directive" to be the best. It takes alot of hard work, we need to listen to the customer, understand what their saying, make changes and keep harmony. Remember whether you're purchasing a vehicle or servicing one, it should be a pleasurable experience, you should leave relaxed and have full knowlegde of what just happened, without hassle. Why make it difficult? It only makes our job harder.
At Melbourne from the cashier to the wash bay and all in between have one goal, they keep the customer happy and informed know matter what it takes, for without the customer we have nothing, sounds simple, but why is it always so difficult when you go to a car dealership and cannot find someone that cares? At Melbourne Chevrolet we do care, and that is the Melbourne difference.
We are "the place to do business" plain and simple.
Have a great day
Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 south
Melbourne Fla.
1-321-723-3611 office
Web: http://www.melbournechevy.com/
email: melbournechevy@aol.com
Rosner Auto Group: http://www.rosnerauto.com/

Melbourne Chevrolet-Our Story

Good Morning, it's an awesome Tuesday and I thought on my second day of blogging, I would tell the Rosner Story. Ron Rosner Co-Owner of Rosner Auto Group, which also owns Melbourne Chevrolet, has been in the business for over 40 years, together with his partner and step-son Clay Huber, who also happens to be my very best friend. Through their hard work and dedication over the years they have earned themselves a reputation for unparalleled Sales & Service. Established in Fredericksburg Va. many years ago as a Toyota, Mitsubishi, BMW and Subaru dealer with one location in Fredericksburg, today Ron & Clay have two locations with total dedication to the Toyota franchise and a new state of the art facility in Stafford Va. In addition they have been approved by Nissan as a new dealer in a new market. At a time when the auto manufactures are down sizing Nissan saw what so many already see in Rosner and awarded them a Brand New Nissan Franchise.
Construction is under way, and it's exciting.
Over the past 10 years alone Rosner Auto has sold and delivered over 75,000 New and Pre-owned vehicles. What's amazing is 99% of their business is repeat and referral, an achievement most dealers can only dream of.
Now let's discuss Melbourne Chevrolet - Ron Rosner Founder and Co-Owner, a resident of Florida, has been searching for years for a location close to home and after careful consideration, acquired Melbourne Chevrolet from Jim Rathmann, and within a few short months has taken this dealership from an empty parking lot, to a sprawling selection of New Chevrolets and Pre-Owned vehicles and has staffed it with some of the finest Sales and Service people in Brevard County. In addition he has relocated some of his signature staff from Virginia to oversee the operation, thus ensuring the Rosner way.
As we speak today we have achieved 5 consecutive months of increased sales and service and people are talking and we are listening. Today our store stocks over 200 new Chevrolets and some 200 Pre-Owned Vehicles to fit every budget on our site, a staff of over 50 employees, and a reputation for "the place to do business".
I have linked the Rosner Auto Group http://www.rosnerauto.com/ web page so you can read what I have talked about, and you can also visit our new web site in Melbourne at http://www.melbournechevy.com/
I can be emailed 24hrs a day 7 days a week at melbournechevy@aol.com
Tomorrow we will discuss why we have had 5 consecutive months of increased sales and service, what we're doing in the community, and what we have in store ahead.
Thanks for taking a moment to be part of our story, and I look forward to tomorrow's blog.
Big Dan
Directory of Community Development
Melbourne Chevrolet
US Route 1
Melbourne, Fla.
Main Number
1-321-723-3611

Melbourne Chevrolet-New Dealer in Town

Hello all, my name is Big Dan from the all new Melbourne Chevrolet in Melbourne Florida, I am the director of Community Development I have some very exciting news. Melbourne Chevrolet, formally know as Jim Rathmann Chevrolet, was recently purchased by Rosner Auto Group.
What else is exciting is we're growing and growing fast, how and why is simple, we looked, we listened, we invested, we changed and it shows.
But we can't do it alone, so every morning I urge you to read my blog, post your comments, and let's talk. I will provide information about the auto industry as a whole, Melbourne Chevrolet, Brevard County, the right and wrong way of purchasing an auto, and most importantly answer questions and concerns from you, the public. Our life depends on our customers and without you and the valued employees at our organization, we have nothing. So let's start this day off with any of you that knew of Jim Rathmann Chevrolet or Palm Bay Chevrolet in Florida and what experience you had whether good or bad, and what you feel is going to be the key to our success. And as always, be honest and truthful in all you say.
In closing, Palm Bay Chevrolet is now closed and no longer in business, we feel sorry for the employees and customers of Palm bay, and especially the Rathmann family for there loss, but have comfort in the fact we're here and ready to serve and will prove to you with out a doubt that we are the New Sheriff in town. We have purchased over 85 vehicles from Palm Bay Chevrolet in an effort to help out. Look out for Melbourne Chevrolet upcoming sales events to move this huge selection of 2008 Brand New Chevrolet inventory. Their closing allowed us to purchase all these vehicles and we intend to move them regardless of cost. Keep your eyes and ears peeled for our huge sales event to move these new Chevrolets. They all must go ASAP.
Tthanks and look forward to hearing from you all.
Big Dan