Melbourne Chevrolet-Whats going on

Good Morning, Day 4 and cruising along. Thought today I would discuss what is going on within our store. Lets go to the showroom, where it all begins. When we purchased the store from Jim Rathmann, the inventory level of both nNew and pre-owned were sub par to say the least. Now keep in mind, to just order vehicles at random for inventory would be like shooting yourself in the foot, since we really only know Toyota, we had to come up with a major game plan for inventory and marketing it.

So we all got together and looked at sales history from General Motors for Florida by model, color, trim etc. and then compared it to dealers inventories in the area, then confirmed the programs from General Motors matched what we want to order, and last of all, we needed to confirm if we order 200 vehicles the way we want them, General Motors will build them for us.

Sounds complicated? It is and we pulled it off. Why I explained all this is so you, the customer, can be assured that the vehicles we stock at Melbourne Chevrolet are the vehicles that sell, with the correct options, in the proper colors, with the best rebates from Chevrolet. It's a massive undertaking something we have to do everyday, but we do it, and do it right to ensure the vehicle you receive from us is the best deal, with the most amount of equipment for the right price, and when it's time to change that vehicle it's worth a lot more money in trade. Right now we have the best inventory ever, the programs from Chevy are HUGE, and our pricing is so competitive that we are making deals every day, and lots of them. Not to mention the quality pre-owned vehicles we have been taking in trade, which now brings me to pre-owned.



Pre-owned is a whole other ball game, it's an art to put a value on a used vehicle due to factors that can bring the value up or down depending on the market, time of the year and what the big 3 are doing as far as incentives go. The most import part of the pre-owned vehicle market at a New Car store is trade in values. You need to be on the money each and every time, willing to say no when necessary and willing to give more when needed. I think most customers come in trying to sell their vehicle, not buy a new car, and let me explain that. Customers come in looking to buy a New Chevrolet and have a trade-in. They pick out the car of there dreams, they test drive the vehicle, they negotiate a price, and then they say we want to trade our car in. Why do that at the end ? You're only going to have to wait and make the whole process longer. Why not do it why you're out looking at the new car? This lets the dealership know you came to do business, and they're going to offer all they can to accomplish that, in a professional manner. Waiting til after you have chosen your car is not professional, it's sneaky and wrong. Why does this happen, because the customer wants to sell his car to us for retail price and buy ours at wholesale. Make it simple on yourself, come in to do business, let us know what's going on, and be assured that we are going to offer you the best deal right out of the shoot, why play games, you came to purchase and we're eager to sell.

We also have to purify inventory, they don't increase in value over time, so we have the 30 day rule, if its here on our lot for 30 days, it's time to go, at 15 days we reduce the price and at 20 days we do it again and at 30 it's gone, thus freeing up money to put a new toy on the shelf.
We currently have over 200 pre-owned vehicles in stock to fit every budget, each one has gone through a thorough service process, professionally cleaned, and then placed on our lot. These are nice vehicles that we feel confident in offering to the public. They are all priced to sell, don't let anyone tell you differently.
So what are you waiting for?
Thanks and have a great day
Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 south
Melbourne, Florida
1-321-723-3611
Web: http://www.melbournechevy.com/
Email Me @ melbournechevy@aol.com