Melbourne Chevrolet-How we make it work

Good morning, it's mid week, Christmas less than a week away, 1 Million things to do before, 10 minutes to get it all done, the upside is quality time with family members. For me that is really what it is all about.
Today is day 3, this is new to me, feel I am doing it correctly, yet not really sure if people even read this. One day I will look and have a comment, this will be a big day for me.
Today I promised I would discuss how our New Store Melbourne Chevrolet is having month after month of growth. To be honest, which I always am, it was easy at first, the dealership's prior owner had been through some really tough times, and when we purchased it, the business level was at an all time low. Service and parts sales were virtually non-existent, sales pretty much the same, inventory at a bare minimum. The biggest issue was the negativity within the store. It's only natural for employees to share the pain of the owner when things aren't so rosey. On day one we met, we talked to the employees and felt the pain they shared. Then with encouraging words Ron and Clay explained the "Prime Directive" and what and how they were going to make it all work, this is what the employees needed, new blood, positive attitude, and direction. Well they recieved just that. Ron and Clay are strong individuals and express that through their confident conversations with people. They jump in head first to do what is necessary, then monitor the results. It's the only way to do what needed to be done.
Mike Martinez is the General Manager of the store, for those of you who do not know exactly what a General Manager is, I will explain, in short he is the Chief cook and bottle washer. He is the dealer in the dealers absence, he is responsible for everything that goes on within the store.
Mike came from Va. Mike was the Rosner's General Sales Managers for the Toyota Store in Fredericksburg. Mike built a team unmatched in the industry from sales to service Mike had a full compliment of team members that understood him, shared his vision and made them one of the TOP Toyota dealers in their region. Mike is a mover and a saker, a results oriented person young, dedicated and most importantly a people person. He has a tough job, yet he arrives every morning before anyone, with a smile on his face, feels the heart beat of the company, has made major changes to provide the level of service you expect when doing business with Melbourne, and while doing this, keeps harmony within the store and informing the owners of what he feels needs to be improved. Improvement is on going, you can never be perfect, only strive to be, times change, people change, and the auto industry changes daily. We always want to be on top of the curve. Mike trains his staff to want his job, thus breeding a team that excels everyday.
He put key personnel in all departments, these key people must share his vision and enthusium, understanding, and most importantly, have years of experience in the auto industry and know what works and what does not. When you put a team like this together it's a win win situation. Yet with out communication, you cannot achieve the level of excellance needed when our customers expect and demand more each and every day. Are we perfect? Of course not, but we know what we're great at and where we are lacking, and through hard work, dedication and communication we take on the impossible and make it part of our daily routine.
So this is how we have been doing it, we have a team leader with vision and understanding, a communicator, he has a team that understands him, they all work with a "Prime Directive" to be the best. It takes alot of hard work, we need to listen to the customer, understand what their saying, make changes and keep harmony. Remember whether you're purchasing a vehicle or servicing one, it should be a pleasurable experience, you should leave relaxed and have full knowlegde of what just happened, without hassle. Why make it difficult? It only makes our job harder.
At Melbourne from the cashier to the wash bay and all in between have one goal, they keep the customer happy and informed know matter what it takes, for without the customer we have nothing, sounds simple, but why is it always so difficult when you go to a car dealership and cannot find someone that cares? At Melbourne Chevrolet we do care, and that is the Melbourne difference.
We are "the place to do business" plain and simple.
Have a great day
Big Dan
Director of Community Development
Melbourne Chevrolet
Route 1 south
Melbourne Fla.
1-321-723-3611 office
Web: http://www.melbournechevy.com/
email: melbournechevy@aol.com
Rosner Auto Group: http://www.rosnerauto.com/