Wednesday, January 2, 2008

Melbourne Chevrolet-Things to Consider when purchasing an automobile

Good morning, hope everyone had a great New Year, I know I did and its kind of sad the holidays are now over, however its a New Year and a New Beginning, so let get rolling.
Today I would like to discuss "things to consider when purchasing an automobile."

In today's tough economy, with the housing crisis, oil approaching $100 a barrel, an election year, and so much going on in the world, one must understand that the Auto Industry as a whole has taken a big hit. Auto sales in every segment are at an all time low, manufacturers are cutting back production, dealers are stocking less new vehicles, cutting personnel in an effort to maintain expenses. All these things are a sign of the times. No longer do we see a customer come in to purchase a new vehicle just because they feel it's time. People are keeping their vehicles longer and only purchasing out of necessity. All of these factors are on-going concerns for car dealers and manufacturers as well.

Consider this, a dealer has to stock so many vehicles everyday in order to have a selection that fits every customers budget and needs. These dealers have to purchase the vehicle from the manufacturer and pay interest to a bank each month on every vehicle. Now consider most dealers stock on average 3-5 MILLION in new vehicles. This is a huge amount, and every month a vehicle sits on the lot, it cost the dealer about $260. That might not sound like alot of money but consider they have 200 plus vehicles in stock. So turn around time for each vehicle is critical. Or look at it this way, a dealership is going to do everything they can to sell a vehicle no matter what in order to avoid paying that cost every month on that vehicle.

The upside for the consumer who is looking to purchase a new vehicle is, you're in the drivers seat. The dealer needs to move the vehicle, the manufacturer needs the dealer to sell it, so they can sell the dealer another one, and you the customer benefit because the Dealer and the Manufacturer are going to offer discounts and rebates to help make the numbers work. You must understand that when you walk in the door @ Melbourne Chevrolet, we have the tools necessary to make any vehicle we have in stock available to you at the lowest price ever.
And remember the vehicle you are looking at is costing us money each month to sit in the parking lot waiting for you to come in.

How to use this to your advantage, first of all if you're looking to purchase a new or pre-owned vehicle, you owe it to yourself to visit our store. Why? It's simple - we are a new store with big ambitions. We have huge support from General Motors to move new vehicles that we in turn can offer you. Thus making this the best time ever to purchase a New Chevrolet from us.
There are huge rebates out there and low interest such as 0% for 60 months (5yrs). But consider with 0% you give up all the incentives from General Motors and pay a higher price for the vehicle but pay no interest. How can this work against you. Let's look at an example of 0% vs a $5,000 rebate on a $25,000 vehicle financed for 60 months (5yrs)

Example 1
Price of vehicle $25,000
Interest (0%)
Term (60mos)
Payment $ 416.00

Example 2
Price of vehicle $25,000
Cash Rebate $ 5,000
Net Price $20,000
Interest (7%)
Term (60mos)
Payment $ 396.00

So here are two examples: 0% versus 7% one with no rebates one with. Take a look at the payment difference, its a no brainier. Paying interest on a vehicle is not a bad thing consider the following:
  • Paid $5000 less for vehicle vs 0% interest
  • Payment is $20 less per month for 60mos vs 0% interest
  • The Rebate acted as your cash down thus no money down
  • You own the vehicle for $5000 less than you would have at 0%
  • Your payments were $1,200 less over the term of the loan vs 0%
  • You paid less sales tax because the purchase price was $5,000 less

That is a perfect example of what is available to you at a time when dealers and the manufacturers need to sell vehicles. It's all in your favor. So consider the following when purchasing a vehicle and why you should come and visit us at Melbourne Chevrolet.

  1. We're the New Dealer and Town
  2. We're on top of the curve in all we do
  3. We are the "place to do business"
  4. We need to earn your trust and business as well
  5. We will do whatever it takes to make the numbers work for you
  6. We offer no hassle pricing, walk in the door and see for yourself
  7. We are committed to being the biggest and the best.
  8. Our staff is highly trained and we will prove it.
  9. Our pricing is the lowest of any Chevy dealer and we will prove it.
  10. You owe it to yourself to at least give us a chance to show you our way of doing business

Wow, that's alot. But be honest, if you read this blog you can see that we care about the customer and are committed to earning your trust and business within every department at our dealership, as I have said over and over it's about trust and relationship building. You don't know us and we don't know you, and I can't say it enough our sole purpose is to cater to your needs, through professional business practices. It is a time when you are in the drivers seat, we have all the tools necessary to make things work, come in and see us, be honest and upfront, we will do the same, tell us your situation do not hide any thing and let our highly trained professional staff do their job and make your dream come true. Buying a new vehicle should be a pleasurable experience, not a hassle. Remember all I said above and in all my blogs. Without the customer we have nothing, so please come in visit our new store become a customer and a friend and let's have a long lasting relationship, we do not want to sell you one car we want to take care of all your car needs - now and in the future. When is the last time a dealership told you that ? So come and see us today. And as always feel free to contact me any time or day by email at my address below.

Big Dan

Director of Community Development

Melbourne Chevrolet

http://www.melbournechevy.com/

Email Me melbournechevy@aol.com

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